NEW YORK — The French Room, an importer and sales representative of French foundations brands Millesia, Nina Ricci and the company-owned Le Mystere brand, will be exhibiting at the Salon International de la Lingerie for its 12th...
NEW YORK — The French Room, an importer and sales representative of French foundations brands Millesia, Nina Ricci and the company-owned Le Mystere brand, will be exhibiting at the Salon International de la Lingerie for its 12th year.
Industry estimates suggest the company generates annual wholesale sales of $10 million.
Owner and president Michael Rabinowitz, a longtime veteran of the European branded foundations businesses in the U.S., said he "Loves the hustle and bustle of the Paris edition. Of course, I’ve shown at the Lyon, Mode City show as well for the past 11 years and it’s just as stimulating. All of my accounts attend both shows. But there are certain vibes, a freshness and an elegance you only find in Paris."
"It’s really all about the newness shown at the Paris edition," Rabinowitz continued, "and there are always many more new ideas following the Lyon fair, which takes place in September. Eurovet, the French organization that stages both shows, are very professional and get the job done."
The Millesia brand is known for its contour-fitted bras that are embellished with ornate embroideries, a range of coordinating panties from thongs to boy-cut briefs and high-cut French briefs, as well as an assortment of related daywear items in fashion colors.
The newest styles by Millesia to be unveiled at the Paris fair will include black bustiers and matching boy-cut briefs of DuPont Lycra spandex and leather. In addition to the pliability and comfort of the Lycra-leather union, the items are also washable, Rabinowitz said.
A new crochet-looking lace bra and coordinating bottom will be among the most fashion-forward styles presented by Millesia, he said, noting that bra cup sizes range from 32A to 38DD. For the U.S. market, suggested retail is $130 to $190 for bras and $80 to $110 for panties.
Rabinowitz described the licensed Nina Ricci foundations as having a "unique look in delicate floral-embroidered laces over mesh. It’s a younger, contemporary look."
The newest group to be unveiled at the Paris show is called La Riviera, which features Lycra-blend bras and matching panties that have a sleek satin finish. The print and colors are modern and resemble swimwear: oversized and petite white pearls on a gray, black or aubergine ground. Bra cup sizes are 32A to 38D. Suggested retail for bras in the U.S. is $130 to $200. Panties average $80.Regarding the 16-year-old Le Mystere label, Rabinowitz said, "We want to be much stronger globally before we show Le Mystere in France. We are still focusing on the U.S. market, as well as South America, Australia and South Africa."
However, he did note that a new seamless, molded group of full-figure bras called Le Renaissance by Le Mystere has been well received in cup sizes 32B to 44F, and the company plans to expand sizes up to a G (DDDD) cup next year. Suggested retail averages $50 for average-size bras and $16 to low $20s for panties. Full-figure bras are between $59 and $65 and bottoms are in the high $20s.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye