NEW YORK — Estée Lauder unveiled a new generation of merchandising counters at Bloomingdale’s on Thursday, as the first step in a global rollout of 300 installations over three years for the Lauder brand. The cost of the overall project has been estimated by industry sources at $50 million.

Patrick Bousquet-Chavanne, group president of the Lauder brand as well as MAC Cosmetics and the company’s Fashion Fragrances, co-hosted a ribbon-cutting, along with Bloomingdale’s chairman and chief executive officer Michael Gould, at Bloomingdale’s 59th Street flagship.

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