By  on October 15, 2008

Despite the newest wave of products and services making claims they’re environmentally friendly and the surge of marketing campaigns spouting green messages, roughly the same share of adults in the U.S. are adopting various eco-driven behaviors as they were a year ago, according to consultant WSL Strategic Retail.

The bottom line: The easier things are made for people, the more likely they are to take on those ways, observed WSL principal partner Candace Corlett. The most favored among them include using canvas totes in place of paper and plastic shopping bags at stores, a practice being adopted by about 31 percent of consumers; buying things packaged in recyclable materials (28 percent), avoiding products with “too much” packaging (27 percent) and shopping at stores that indicate they’re making sustainability a priority (22 percent).

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