Lest anyone miss the provocative antics of those moneyed, anatomically perfect, preternaturally mature teens from "The O.C.," which ended in April, there's a whole new crew to fill that void come September. Meet Blair Waldorf, Serena van der Woodsen and Jenny Humphrey, the main characters of "Gossip Girl," a high school soap opera in which Manhattan's socialites-in-training swill drinks like seasoned pros, engage in promiscuous sex, backstab to a fare-thee-well and talk about the good old days when they danced on the tables at Bungalow — all while faithfully and meticulously chronicled by a mysterious blogger. All signs point toward the show being the guilty pleasure of the new television season. Premiering on the CW on Sept. 19, "Gossip Girl" is the latest brainchild of "The O.C." creator Josh Schwartz, coproduced with Stephanie Savage. It's loosely based on the popular books of the same title, penned by Cecily von Ziegesar.

Among these fictional high schoolers, Blair, Serena and Jenny — played respectively by Leighton Meester, Blake Lively and Taylor Momsen — are the teen queens who rule the rarefied roost, in this case a private school on the tony Upper East Side. And there's certainly a focus on fashion, since the girls have access to the best of the industry — no matter the price. Even their school uniforms benefit from a little fashion-y customization.

"I wish I had the money for style like that," says Meester, 21, of her character Blair's getups. For Blair, the bitchy leader-of-the-in-crowd whose mom is a Carolina Herrera-like designer, that means sophisticated young labels like Alice Ritter worked in with such venerable European labels as Lanvin and Ferragamo. "She's a little bit Audrey Hepburn old movie star and a little bit Charlotte from 'Sex and the City,'" describes Meester, a pretty brunette. "Everything she wears is exactly appropriate to where she's going, and it's important for her to stand out but look dignified."

While Blair is more put-together (befitting her tightly wound persona), Serena's good-girl-with-a-past enjoys a hip, laid-back street style. "Serena has that type of urban-chic where she mixes really glitzy things with really cool, unexpected pieces," says Lively, 19. To wit, she's often seen in skinny jeans, boots and layered T-shirts and sweaters, culled from the likes of Vena Cava, Alexander Wang and Jovovich-Hawk.

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