By  on November 2, 2011

The velour tracksuit. It’s been key to the Juicy Couture story since the label launched in 1996, and now it’s serving as a jumping-off point for the new regime led by president and chief creative officer LeAnn Nealz.

Tonight, Nealz will show the spring lineup at Academy Mansion on East 63rd Street in Manhattan, marking her first full collection at Juicy since she joined the firm from American Eagle Outfitters Inc. almost a year ago. “We have been exploring what the track means outside of sweats, which is a big part of the brand,” Nealz said. “But now it’s taking sports influences and updating and modernizing them.” Don’t expect a radical makeover, though. Nealz sees this effort as a subtle elevation of Juicy, which she plans to further refine in future seasons.

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