The teen apparel market, with junior sportswear at its core, can be the most fickle of categories, but also among the most lucrative.
After all, teens spend a great deal of their free time at the mall looking for the next big thing in fashion. But in order for a brand to be successful, it has to tap into the teen lifestyle, which can vary greatly. If a girl lives in Southern California, shopping for a new pair of Roxy board shorts may be on her agenda. If she lives in Manhattan, a trip to the Macy’s junior department for a new pair of pants from Necessary Objects can be in order.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"