The teen apparel market, with junior sportswear at its core, can be the most fickle of categories, but also among the most lucrative.
After all, teens spend a great deal of their free time at the mall looking for the next big thing in fashion. But in order for a brand to be successful, it has to tap into the teen lifestyle, which can vary greatly. If a girl lives in Southern California, shopping for a new pair of Roxy board shorts may be on her agenda. If she lives in Manhattan, a trip to the Macy’s junior department for a new pair of pants from Necessary Objects can be in order.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)