The teen apparel market, with junior sportswear at its core, can be the most fickle of categories, but also among the most lucrative.
After all, teens spend a great deal of their free time at the mall looking for the next big thing in fashion. But in order for a brand to be successful, it has to tap into the teen lifestyle, which can vary greatly. If a girl lives in Southern California, shopping for a new pair of Roxy board shorts may be on her agenda. If she lives in Manhattan, a trip to the Macy’s junior department for a new pair of pants from Necessary Objects can be in order.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)