The Rejuvenation Room at the recent Outdoor Retailer show was symbolic of the seismic shift occurring in the $16.2 billion activewear market. Instead of swilling coffee between appointments, buyers and vendors — whose brands and stores cater to athletic types who thrive on rugged, hearty fitness activities — refreshed themselves with free yoga and meditation classes.

To a large extent, that snapshot captures the changing face of sports: A core group of people is still seeking thrills and another portion is winding down a bit. Not such a stretch considering 82 percent of all activewear is used for nonathletic purposes, according to the Sporting Goods Manufacturers’ Association.

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