NEW YORK — All it takes to grasp the radical change in the way fur is merchandised in specialty stores across the nation is to listen to Marissa Hartington describe how customers at her Naples, Fla., boutique are buying John Galliano pants and a Valentino cashmere turtleneck right along with a mink poncho from the Cassin collection.

Gone are the days when fur was restricted to vaulted salons within department stores and specialty retailers that focus on the mink coat trade. Fur today turns up in accessories departments on gloves, hats and bags, in outerwear departments as trim and linings and on designer sportswear floors thanks to the revolutionary treatment of fur in high-end runway collections over the past three years.

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