The Moms are getting into the act at Lincoln Center.
A multiplatform lifestyle brand, The Moms will partner with Mom-entum, a women’s focused marketing channel within Big Fuel, a social media agency, and Getting Gorgeous to host the first annual “Strut: The Fashionable Mom Show,” as part of Mercedes-Benz Fashion Week. The show will take place Thursday, Feb. 16, at the New York Public Library for the Performing Arts at Lincoln Center. Some 200 people are expected to attend. According to sources, some of the participating designers are Pea in the Pod and Ramy Brook among others. Real moms will model each runway look.
According to The Moms founders Denise Albert (the daughter of Marv Albert) and Melissa Gerstein, the multimedia event will feature a digital live-stream, a live Twitter feed and real-time blogging. The show is expected to provide moms with fashion ideas that demonstrate how to transform an outfit from hanging out with the kids to a meeting to a night on the town.
Holly Pavlika, managing director of Big Fuel, noted there are 84 million moms in the U.S., 32 million of which are online. “Motherhood triggers social activity. Moms are often a household’s ‘chief purchasing officer,’ making or influencing about 85 percent of all purchases from retail to health care, automobiles, finances and more,” said Pavlika.
Getting Gorgeous, which provides moms with ways to relax and get pampered while connecting on social media sites, will spread Strut’s message through blogs, Twitter, Pinterest and Facebook.
Stephanie Winston Wolkoff, director of fashion at Lincoln Center and a fashion consultant to IMG, said, “I have spent nearly two decades immersed in the fashion industry and have been a mother for about half that time. For me, the worlds of fashion and motherhood are inextricably connected, but navigating a balance between the two is never easy. The Moms make personal style effortless and functional, without sacrificing on-trend glamour.”
All the clothing worn by models at the show will be auctioned off for charity.
Albert and Gerstein started The Moms this year after working together for two years as partners in Moms and the City. They offer reality-based content, entertainment and information on parenting and fashion. For the past year, they co-hosted a TV show, “Moms & the City and a Dad Named David” on WNBC.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)