NEW YORK — Seven newcomers are jumping into the activewear zone with specialty products not likely to be found at the big brands, while chasing drastically diverse customers.

FAL Active features athletic-inspired sportswear for urban gymgoers, Dosty sweatshirts is aimed at boyish hipsters, Gallaz appeals to stylish skateboarders, Bumi Sirotka focuses on chic tennis players, Counterpoint T-shirts is for the politically minded, Raising a Racquet is constructed for fitness-minded pregnant women and Neighborhoodies is for those proud of their residences.

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