By  on September 10, 2012

THE MENTEES


Daniel Vosovic, owner and creative director, Daniel Vosovic: Vosovic's first meeting with his mentors was a tough one. "I just felt like they were ripping me open. It was so raw and so seemingly brutal because it was like, 'Why did you spend $10,000 here?' It was a very realistic look at the facts." That led to a focusing of the business. "I can do beautiful gowns and I can do this and that, but at the end of the day, do people want that from me right now? No. I had to focus on my sweet spot, for me it's this high-end advanced contemporary space."

Timo Weiland, creative director, Timo Weiland:
"We learn something in the morning and we apply it in the afternoon. It's really been a huge thing to be able to talk to people who have decades of experience in production and sampling and costs and brand-building. We have a very presentable business plan now that is professional, whereas before we didn't."

Greg Lawrance, cofounder, Number:Lab:
"They've given us a tremendous amount of focus and not just for everyday business, but focus on the actual merchandising and the products…our true brand DNA."

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