JUNIORS ARE REACTING TO THE POST-SEPT. 11 WORLD BY OPTING FOR PIECES THAT COMFORT THEM AND DISPLAY PATRIOTIC SENTIMENTS.
The junior shopper's fashion sensibility has changed since Sept. 11, and accessories vendors are courting the lucrative demographic with looks that speak to the style-savvy generation.
Junior accessories vendors said teenagers are on the hunt for pieces that satisfy their need to feel good and that display patriotic sentiments. So firms are stepping up offerings of Americana-themed pieces, as well as feel-good jewelry with engraved spiritual motifs signaling peace and fortitude.
The simplicity of the prairie aesthetic -- as well as the grungy, hippie look -- will also appeal to younger shoppers, vendors said.
Here, a look at what a handful of vendors plan to offer:
Prairie-inspired looks will be among the key trends at Kemestry, launched one year ago in New York. But don't expect frumpy "Little House on the Prairie" looks, said Lara Kinigsberg, the company's vice president of sales and marketing.
"The western look is still here, but we are having a little bit more fun with it because we are trying to lift the spirits of the country again," she said.
Tooled leather belts and handbags and touches of gingham, will be part of the company's prairie push, Kinigsberg said.
Wholesale prices for spring and summer range from $5 to $80.
AAB Style's offerings are not for the squeamish.
"We sell body-piercing jewelry, like rings for belly, tongue, eyebrow and nose, and any other place you can pierce," said Alicia Rosalis, sales representative for the four-year-old Sunrise, Fla.-based firm.
Rosalis said she expects animal looks to be particularly popular this year, including miniature sterling silver lizards, frogs and spiders that dangle from the rings.
Wholesale prices range from $3 to $8.
Hippie bohemian looks are an important trend at 16-year-old jewelry firm Fad Treasures, based in Huntington, N.Y.
"In a way, the hippie look is coming back, like the Seventies peace signs after Vietnam," said Donna Axelowitz, the company's designer. "It's back to that whole era, and people want to show their individuality."At Fad Treasures, the hippie theme extends to bracelets and necklaces in leather, suede and sterling silver plate. The majority of the line -- 90 percent of which consists of necklaces, Axelowitz said -- wholesales from $1.50 to $3.
Among the leading themes at Hallandale, Fla.-based accessories firm Phillips International is industrial and tribal jewelry featuring metal and bone beads in different finishes, including silver and gold.
On the necklace front, popular items are pendants featuring motifs signifying meanings from tribal or Celtic philosophies, such as fertility, strength, love and fortitude. The symbol is on the front of the pendant, while its meaning is engraved on the back."
"It goes back to Sept. 11," said Arthur Phillips, president and chief executive officer. "People are searching for meaning in their lives to understand what world they're living in."
Wholesale prices range from $12 to $36 for 12-piece packages.
In line with the overall ethnic bohemian trend, Los Angeles-based designer Faith Knight, whose namesake company has been operating for 21 years, said she has noticed a resurgence of turquoise stones.
"I am also doing a lot of bright colors with aquas, garnets and rhinestones," said Knight. The line -- which wholesales from $14 to $175 -- features a group of purses adorned with rhinestones and chenille tassels with motifs that include cats, pin-up girls, pink poodles and cherries.
Hippie chic is also an important genre at OK Originals, a 22-year-old jewelry firm in New York.
"This whole hippie thing is going to be very strong, with brown cord necklaces with turquoise chunks rather than chains," said president Joyce Kaplan. "It's all about casual comfort."
Also popular, Kaplan said, are butterfly bone drops, beaded wire bracelets, gypsy looks with coins and filigree drop pendants in bright colors such as blue and red. Wholesale prices range from $2 to $6.
Panama City Beach, Fla.-based Killer Beads Inc. is preparing to buckle down this year, as the company focuses on its offerings of belts.
"We are following the jeans and shirt companies, which are putting a lot of attention on the midsection," said Mark Caughlin, sales and marketing director.As for necklaces, Caughlin said the current trend is for thick, chunky hemp styles.
The firm's wholesale prices range from $1.50 to $4.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)