PARIS — In their quest to build lifestyle brands, fashion designers have been expanding into furniture, housewares and hotels. Now the industrialists are turning the tables to come up with some fashion designs of their own.

Creating what could become the next wave of crossover lifestyle brands, well-known interior and industrial designers like Philippe Starck, Karim Rashid and Marc Newson are beginning to produce accessories, fragrances and even fashion under their names.

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