It wouldn’t be Fashion Week in Los Angeles without plenty of extracurricular activities.
On Tuesday night, for example, parties for Hugo Boss and the Mercedes-Benz Fashion Week at Smashbox Studios went head to head. The German house invaded the Beverly Hills Hotel with 700 guests, who included graffiti artists, break dancers and DJ AM, also known as Adam Goldberg and Nicole Richie’s fiancé. A few hours before the Ibiza-themed party got under way, Hugo Boss designer Volker Kaechele chatted about the brand’s new retail concept that will debut in the Berlin store in late July. “Each store is independent of the others in its look,” Kaechele said, noting that the new designs will feature environments specific to each location, with furniture created by local artists and merchandise selected for each store. After Berlin, Tokyo is next up for redesign.
Across town in Culver City, a totally different scene was taking place at fashion week’s Rock the Runway party, held at the new HD Buttercup megastore in the historic Helms Bakery Building. The event, which raised over $100,000 for the City of Hope, attracted 1,200 guests. Host Cindy Crawford tried, to no avail, to quiet the crowd for her introductions, and the din ensued throughout the too-short acoustic show by the Yeah Yeah Yeah’s. After their performance, singer Karen O patiently took photographs with fan after fan while guitarist Nick Zinner explained that the indie darlings are about to record a new album in Los Angeles. O’s commute to the studio should be a cinch, now that she’s moved from New York to the Eastside L.A. hood Silver Lake.
On Wednesday night, Vogue threw a party at Fred Segal Flair for Anna Sui and the new phone she designed for Samsung, which features the designer’s purple-and-black motif and mini-Anna screen savers. “They only asked me and Diane von Furstenberg to design a phone, so how could I say no?” asked the maroon-clad Sui. Her clothes sell at the Santa Monica boutique, which stayed open late to host a gaggle of Sui-lovers, including Michelle Hicks, Monet Mazur (who’s eight months pregnant with Alex de Rakoff’s baby), Reese Witherspoon and Marc Jacobs. The designers claimed it was coincidence that brought their events on back-to-back nights. “I’d go anywhere for Anna,” said Jacobs. “In fact, the last time I was in L.A. was for her store opening.” (Sui’s Sunset Plaza boutique has since closed.) “I can’t believe how over budget we are with the store opening,” Jacobs later added. “We’re like the Francis Ford Coppola of LVMH.”
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"