By  on February 11, 2005

NEW YORK — Wanted: Fashion’s next design talent.

Job requirements: A minimum of five platinum records, three Grammys and 150 magazine covers. Weekly intimate revelations in at least two gossip magazines preferred.

New York’s designers better start working on their résumés since they’re facing tough competition. When Jennifer Lopez takes the customary bow in the finale of her first fashion show tonight, she will close yet another New York Fashion Week filled with front-row celebrities (OK, many of the B class) and paparazzi mayhem. Lopez is expected to be joined on the show calendar next September by Beyoncé Knowles, who has plans to stage a show for her House of Deréon label, and perhaps even by P. Diddy, launching his long-awaited women’s collection.celebrities (OK, many of the B class) and paparazzi mayhem. Lopez is expected to be joined on the show calendar next September by Beyoncé Knowles, who has plans to stage a show for her House of Deréon label, and perhaps even by P. Diddy, launching his long-awaited women’s collection.

“Fashion is polarizing into the people who really are trying to keep the sense of the craft alive in its 20th-century sense, and the 21st-century version of fashion, which is inextricably linked to hype and celebrity,” said Simon Doonan, creative director at Barneys New York. “It’s confusing to people what fashion is anymore.”

If Lopez, Knowles, Sean John and Baby Phat manage to ignite the fashion crowd, they could potentially alter the landscape of fashion weeks to come by encouraging other fledgling celebrity designers such as Jessica Simpson, Nicky Hilton, Gwen Stefani, Eve and Macy Gray to follow their examples. As Nicky Hilton said at the Luca Luca show on Sunday, “Hopefully, in some way, [we impact fashion]. I am a designer.”

“New York fashion has now become the epicenter of the fashion-plus-hype movement,” Doonan said. “Europe is still relatively tranquil. People still consider it a very chic trade show. Here it’s become this explosive, deranged, hype-driven dolce vita, which can be amusing and brings a lot of energy to fashion in New York.”

But with the energy also comes new challenges for designers, particularly young emerging talents who have little or no advertising budgets. To them, a runway show is the most effective tool to reach editors, buyers and thereby consumers most effectively, but with Lopez and her ilk on the official calendar, they naturally will be hard-pressed to get a slice of the attention.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus