The recent dispute between Jones Apparel Group and Polo Ralph Lauren Corp. over the lucrative Lauren by Ralph Lauren line, combined with Kellwood Co.’s win of the lucrative Calvin Klein women’s sportswear license last month, has put the better sportswear market in the spotlight.

The rush to invade the better market stems from a perceived opportunity in the lower-priced apparel arena, where Lauren by Ralph Lauren held enormous real estate at department stores across the U.S. for several years, representing the most successful transition of a designer label into that price point until the dispute between Jones and Lauren put its future into question.

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