PARIS — In France, wine and cheese tastings have long been à la mode. But now, a new, highly interactive venue has set up shop for "fragrance tasting" here.

It’s called Iunx (after the ancient Greek word referring to the fascination with, and seduction, of aromas). The 3,330-square-foot, Shiseido-backed beauty boutique showcases a signature line through newfangled dispensing systems.

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