MILAN — Fendi chose to play up the unveiling of its pre-spring collection by holding its first-ever runway show for the season on Wednesday. Christian Dior president Sidney Toledano, who, as reported, has been tapped to oversee the strategy of the Rome-based fashion house, joined designer Karl Lagerfeld and the company’s chief executive, Giancarlo Di Risio, at the presentation.

“We wanted to show the clothes in the context of a show, on the girls, see how they fit — it’s all much more stimulating and exciting,” Lagerfeld said backstage.

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