MILAN — Fendi chose to play up the unveiling of its pre-spring collection by holding its first-ever runway show for the season on Wednesday. Christian Dior president Sidney Toledano, who, as reported, has been tapped to oversee the strategy of the Rome-based fashion house, joined designer Karl Lagerfeld and the company’s chief executive, Giancarlo Di Risio, at the presentation.

“We wanted to show the clothes in the context of a show, on the girls, see how they fit — it’s all much more stimulating and exciting,” Lagerfeld said backstage.

Toledano said that pre-collections are becoming increasingly important because delivery times are frequently brought forward, and added that Fendi is pushing to deliver this line at the beginning of November. Toledano, who knows a thing or two about collaborating with designers, said that he likes “working with creative minds who combine discipline with creativity.”

“It’s all coming together,” said Di Risio. “We’ve restructured the company, and now we are pushing the brand,” he explained, noting that pre-collections account for 50 percent of sales.

Lagerfeld, for his part, kept to a refined vision and focused on charming details for pre-spring. His leading looks included Empire-waist jackets worn over skinny pants, strapless jersey dresses or suede skirts with patent-leather inserts, all in black or a palette of pretty pastels. He also paid close attention to details, using tiny logoed brass zippers and lots of bows, which turned up on jackets as well as on the edges of dainty, curved bags.

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