NEW YORK —When it comes to reeling in consumers this holiday season,price is the object.

A two-page Macy ’s ad in The New York Times recently drove that theme home.It had all the hallmarks of a Wal-Mart campaign with Macy ’s adopting the lingo of a discounter,using phrases such as "doorbusters " and "red-star specials."

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus