When someone poses the question at a trade show, don’t go running to the Yurman booth expecting to lunch on raw fish, ginger and wasabi. The Sushi in question refers to the Yurmans’ four-year-old Maltese, a fluffy and furry white dog who has become as much a part of the company’s signature as twisted cable cuffs and black-and-white ad images of Kate Moss and Amber Valletta frolicking on a beach in St. Barth’s.
David and Sybil Yurman bid on Sushi at a charity auction in January 2001, and since then he has become the company darling and something of a second child to the Yurmans, who pamper and spoil him at every given opportunity.
And Sushi has become a mascot and ambassador to the business. The Maltese sits in on design meetings each Tuesday, though he has been known to fall asleep or make his boredom known by rolling on the floor. David, Sybil and Sushi are said to be inseparable, and the furry friend acts as their shadow of sorts, always trailing behind them at the company’s TriBeCa headquarters.
So what is it really like to be the Yurmans’ dog? While Sushi declined all interview requests, he spends his days going for blustery walks at Chelsea Piers and challenging bigger dogs by barking at them. In his free time, Sushi likes to play with Casper, son Evan Yurman’s Maltese puppy and a Sushi Mini-Me.
At home, Sushi can pick from four beds scattered throughout the Yurmans’ apartment, but when David is away on business Sushi gets extra-special treatment and can jump into bed with Sybil.
Hanging out in East Hampton, N.Y., where the Yurmans own a home and like to spend many weekends throughout the year, is a treat, as are the many business trips — especially since he travels on the duo’s private plane. And when he travels to ad campaign shoots in St Barth’s, he not surprisingly likes to hang around the models, who always fuss over him.
It’s not just supermodels who like to pamper Sushi, though. Much to David’s chagrin, several Yurman employees can’t resist Sushi sitting at their feet while they’re having their lunch at their desks, so they often treat him with bits and pieces from their plates. They should know better. Being a Yurman, Sushi’s culinary tastes are highly developed. He travels to some of Manhattan’s best restaurants in a canvas David Yurman tote, and loves to nibble on steak or roast chicken when he isn’t munching on bacon and cheeseburgers.His fashion sense is just as upscale. David and Sybil dress their dog in the latest in canine fashions. During the winter, the Yurmans put him in a shearling-lined distressed leather bomber jacket, while for fall, Sushi prefers a black-and-white houndstooth jacket. Surprisingly, he rarely wears jewelry, except for the brown leather Hermès collar with a lock or, for special occasions, a collar with a cable (naturally) dog tag.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye