Trade fair activity is really heating up in Germany. New shows in new time slots are being launched in Berlin and Munich for the contemporary women’s market, former presentations are shifting cities and existing fairs are actively polishing their profiles as the battle for buyer attention reaches an all-time high in the still sluggish German economy.

Bread & Butter and Premium Exhibitions, the two show organizations that put Berlin on the fashion fair map, are both introducing women’s wear events in September. The July timing of their Bread & Butter and Premium Sportswear Couture events was too early for many women’s wear makers, who will now have a chance to present their complete collections in the German capital, the organizers said.

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