The jeans category had a strong run in the fashion spotlight through the first two years of the new century, with dozens of new companies jumping into the denim game, often with high-end and high-priced products. But the constant glare of attention has lowered the demand for denim, and some in the fashion flock are starting to scramble to other fabrics.

Yet when one talks to the executives at the top of the nation’s largest jeans companies, they show little concern about whether denim is hot or not.

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