There's no denying the fact that when it comes to brand awareness, American consumers like to keep things close to home.
In this year’s top-10 list of most-recognized designer brands, Calvin Klein, Tommy Hilfiger and Ralph Lauren take the three top spots—and for good reason. Each of these brands stands for a particular genre of Americana that U.S. consumers react to emotionally, and likely identify with.
Calvin Klein, for instance, is a homegrown megabrand with an offering that spans three retail tiers (designer, bridge and better) and a variety of categories. Even if its namesake founder has long left the company, the brand—under PVH Corp.’s strong management, and with design talent like Francisco Costa, Kevin Carrigan and Italo Zucchelli—continues to provide a sleek and sexy version of American cool. Tommy Hilfiger’s take on preppy-with-a-twist offers a novel vision of East Coast dress codes, and Ralph Lauren, like no other U.S. designer, embodies quintessential luxury rendered through an American lens and peppered with an Anglophile sensibility.
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18