There's no denying the fact that when it comes to brand awareness, American consumers like to keep things close to home.
In this year’s top-10 list of most-recognized designer brands, Calvin Klein, Tommy Hilfiger and Ralph Lauren take the three top spots—and for good reason. Each of these brands stands for a particular genre of Americana that U.S. consumers react to emotionally, and likely identify with.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)