It takes a lot to be a star in the $12.4 billion dollar intimate apparel arena.
It’s not just about sex. And it’s not as simple as having an innovative and fashionable product supported by a multimillion-dollar ad campaign. It’s more about gaining the confidence of consumers through quality, value, function and — most importantly — a name consumers can trust and accept. In the best case scenario, two to three million units a year are sold of a best-selling bra style.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)