The big winner in the swimwear top 10 IS Authentic Fitness, with four lines: Speedo, Catalina, Anne Cole and Cole of California. Amped-up advertising and promotions as well as new product introductions have helped these already well-known brands gain more recognition.

Authentic Fitness is owned by The Warnaco Group Inc., which emerged from bankruptcy this year, and appointed a new chief executive officer, Joe Gromek, in April. Authentic Fitness, which includes Speedo and a designer division that encompasses the other three lines, continues on the turnaround trail.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus