Watchmakers continued their domination of the top 10 most-recognized watch and jewelry brands, with firms at a range of price points keeping customers coming back with evermore stylish designs and technological advances.

At the top of the list is Timex, one of the largest watch firms in the U.S. Lately, the company has been adding technology to its watch offerings and has focused on updating the design of its timepieces. Many of its styles now feature high tech gizmos such as Mp3 players and GPS systems, as well as more sophisticated design elements, including lightweight and water-resistant leather straps.

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