PARIS — Top executives in Europe’s major companies see the last 25 years as yielding evolutionary change.

Gilles Weil, vice president in charge of L’Oréal’s luxury products division, ticked off the high points as the evolution of active ingredients; improvement in the knowledge of skin’s properties; globalization and the need to adapt to different cultures; more sophisticated products; an evolution of textures for skin care and makeup; a wider range of customers, including younger people in Asia and more mature customers in Europe and the U.S.; the advent of treatment for men, and the consolidation of big players to three or four in the world, making for fierce competition.

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