Italian fair organizers and fair exhibitors are facing difficult times. The recent military action in Iraq pushed the Italian textile and yarn industry into a state of suspended animation. Predictions of an economic recovery, particularly in the U.S. markets, seem less and less likely, and the boost in consumer confidence predicted to occur following the end of the short-lived war in Iraq has yet to materialize.

In spite of the gloomy outlook, most Italian producers are managing to remain positive. “We are living a particular moment in history,” said Rodolfo Botto Poala, owner of Botto Poala SpA, and president of the Como-based yarn fair, Filo, “and we just have to wait and see what the future brings. Most certainly fewer orders are being written and the market is in a state of flux. Plus, there is more competition now and we need to develop long-term strategies to deal with all of these changes.”

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