By  on January 29, 2008

The new high-end White segment of WWDMAGIC is on the fence, straddling the area between the contemporary and women's sportswear categories.

With its white walls, white carpet and minimalistic vibe, the 6,000-square-foot space is expected to highlight some 50 domestic and international lines, almost 75 percent of which are new to the show and carry items priced at or above $125 wholesale.

Show director Christopher Griffin said he spotted companies that were on the fringe between the two categories, noting that some contemporary resources were looking to attract customers age 35 and older and some women's sportswear lines were looking for more fashion-forward fabrics and silhouettes that weren't as boxy or flowing.

There's a lot of growth in this area especially on the contemporary side," he said. "We wanted to generate some real energy and excitement by bringing the spotlight to this segment."

Additionally, Griffin wanted to attract some higher-end resources. "We also really went after people who might be at a higher price point," he said.

In turn, White showcases vendors such as Paris-based Iconoclast; London-based Single; Exclusively Misook, a New York-based line with bridge and designer separates, and Olivia Preckel, a Miami-based outerwear resource specializing in furs and shearling. Additionally, buyers also may encounter familiar lines offering tweaked product, such as Eileen Fisher, Griffin said.

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