The new high-end White segment of WWDMAGIC is on the fence, straddling the area between the contemporary and women's sportswear categories.
With its white walls, white carpet and minimalistic vibe, the 6,000-square-foot space is expected to highlight some 50 domestic and international lines, almost 75 percent of which are new to the show and carry items priced at or above $125 wholesale.
Show director Christopher Griffin said he spotted companies that were on the fringe between the two categories, noting that some contemporary resources were looking to attract customers age 35 and older and some women's sportswear lines were looking for more fashion-forward fabrics and silhouettes that weren't as boxy or flowing.
There's a lot of growth in this area especially on the contemporary side," he said. "We wanted to generate some real energy and excitement by bringing the spotlight to this segment."
Additionally, Griffin wanted to attract some higher-end resources. "We also really went after people who might be at a higher price point," he said.
In turn, White showcases vendors such as Paris-based Iconoclast; London-based Single; Exclusively Misook, a New York-based line with bridge and designer separates, and Olivia Preckel, a Miami-based outerwear resource specializing in furs and shearling. Additionally, buyers also may encounter familiar lines offering tweaked product, such as Eileen Fisher, Griffin said.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)