What’s coverage in a fashion magazine worth to a designer? Since it can’t be bought — at least not literally — Right Angle, an information tracking company counts the number of editorial "hits" a brand receives and assigns a value to each using a proprietary formula. Here, it provides the eight brands that received the most ink in September.
The eight brands with the most editorial coverage in the September issues of In Style, Vogue, W, Elle and Harper’s Bazaar.
58 editorial credits
Fashion editors love the fact that Miuccia Prada marches to her own intellectual and artistic beat. For fall, she traveled in a new personal direction, focusing on overtly sexy clothes while others belabored the bohemian trend.
50 editorial credits
John Galliano’s fall collection — a melee of colors, cultural references and materials — made the hearts of some fashion editors race. From folkloric themes to military jackets, his designs had the originality editors crave.
47 editorial credits
Karl Lagerfeld’s ability to reinvent one of fashion’s most iconic styles — he’s taken the Chanel suit to places it’s never been and back — has made him popular with fashion editors, who seemed to love the mismatched suits and leather jackets he designed for fall.
Yves Saint Laurent
46 editorial credits
It’s hard to step into the shoes of The World’s Greatest Living Designer, but Tom Ford’s sexed-up take on some of the master’s traditional silhouettes won kudos. His satin-collared blue velvet jacket was at the top of editors’ must-have lists for fall.
43 editorial credits
Ford has transformed Gucci from a fashion house for middle-aged social climbers to one that caters to the young and the risqué. For fall, his blend of Eighties decadence, rock style and Goth had editors swooning.
41 editorial credits
From his first grunge collection for Perry Ellis in 1993 — the one that got him fired — Marc Jacobs has been a darling of fashion editors. They loved his soft-grunge theme for fall.
Dolce & Gabbana
36 editorial credits
Domenico Dolce and Stefano Gabbana rocketed to fame on clothes designed for sexy Italian screen sirens. The same shapes were still there for fall, but a muted palette rendered the designs infinitely more wearable.
31 editorial credits
Editors responded warmly to Jacobs’ luxurious fall collection, where pink mink confections shared the stage with leather and white rabbit fur parkas. And of course, he’s done wonders for the signature LV handbag.
The value of the editorial coverage the eight brands received in the September issues of In Style, Vogue, W, Elle and Harper’s Bazaar.
Editorial credits equal to $3.4 million worth of publicity.
Among the Prada stories and photos in September magazines was a three-page article in In Style devoted to Miuccia Prada’s vision.
Editorial credits equal to $2.4 million worth of publicity.
Chanel was featured in many fashion stories and articles in September, including a Vogue piece, which waxed rhapsodic about the brand’s appeal to younger customers.
Editorial credits equal to $2.3 million worth of publicity.
Gucci’s fashion and accessories were prominent in September fashion publications. Bazaar called this bag by Tom Ford for Gucci "the carryall of the season."
Editorial credits equal to $1.9 million worth of publicity.
W was the only magazine to put a Christian Dior dress on its September cover girl, but other magazines featured Dior fashion and accessories inside their issues.
Yves Saint Laurent
Editorial credits equal to $1.86 million worth of publicity. Yves Saint Laurent was a ubiquitous presence in the editorial pages of September magazines. Vogue loved the "resplendent excess" of this dress by Tom Ford for YSL Rive Gauche.
Editorial credits equal to $1.82 million worth of publicity. Louis Vuitton turned up in all four September fashion magazines. Vogue devoted a two-page spread toMarc Jacobs’ designs for Louis Vuitton in its feature called "The Greatest Show on Earth."
Dolce & Gabbana
Editorial credits equal to $1.8 million worth of publicity.
D&G received 36 editorial credits in September magazines, a sign that the brand’s stock is on the rise with fashion editors. Among those credits is a photo in W of a model wearing a Dolce & Gabbana camisole.
Editorial credits equal to $1.6 million worth of publicity.
Marc Jacobs’ coats were a familiar sight in several publications. In Style went skimpy, dressing Jennifer Aniston in a camisole by Jacobs.
SOURCE: RIGHT ANGLE RESEARCH LLC IN NEW ROCHELLE, N.Y. COMPARES AND ARCHIVES EDITORIAL coverage AND QUANTIFIES THE VALUE OF PUBLICITY. for example, Cover stories are worth the most; stories about a single designer are the next most valuable, and so on. Dollars are deducted for negative coverage. THE BRANDS CITED IN ABOVE LISTS WERE WINNOWED FROM A FIELD OF 17.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)