Try getting inside the head of a woman. Freud did, and look at all the controversy it brought him. The following list is a bit more scientific. Consumers answered a variety of psychographic questions about shopping,...
Try getting inside the head of a woman. Freud did, and look at all the controversy it brought him. The following list is a bit more scientific. Consumers answered a variety of psychographic questions about shopping, buying and wearing clothing, then the sample (25,000 respondents) was weighted to project the U.S. population.
Responses of females 18+ ranked in descending order based on the percentage of the population agreeing with each statement.
Comfort is the most important factor in what clothes I buy.
83% of the population or 87.4 million people agreed with this statement.
I stick with clothing styles that have stood the test of time.
64.3% of the population or 67.6 million people agreed with this statement.
Functionality is the most important factor in what clothes I buy.
55.8% of the population or 58.7 million people agreed with this statement.
Clothes sold at discount department stores are as good as those from department stores.
55.7% of the population or 58.5 million people agreed with this statement.
Many similarly priced clothing brands look alike.
51% of the population or 53.8 million people agreed with this statement.
Regardless of the type of clothing I’m shopping for, I always look for my favorite brands.
38.7% of the population or 40.8 million people agreed with this statement.
I am uncomfortable wearing clothes that are different from others.
34.8% of the population or 36.7 million people agreed with this statement.
I like to experiment with new clothing styles.
31.9% of the population or 33.6 million people agreed with this statement.
Most everything I wear is of the highest quality.
31.4% of the population or 33 million people agreed with this statement.
Top designers make quality clothes.
26.3% of the population or 27.7 million people agreed with this statement.
I no longer wear a lot of the clothes I wore a year ago because they have gone out of style.
16% of the population or 16.9 million people agreed with this statement.
A designer label improves a person’s image.
11.9% of the population or 12 million people agreed with this statement.
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