The top 20 spring collections from Milan based on the number of Style.com page views during the first 12 days they were posted online.
If you happened to miss New York Fashion Week, dresses of all shapes and sizes dominated the runways. Well, guess what? Milan continued to “dress” things up, too — and in a variety of styles, no less. “The dress is...one of the most important categories for spring,” said Ken Downing, fashion director of Neiman Marcus. “There were terrific options here: floating styles that moved away from the body — trapeze, Empire and shift shapes. The Eighties and Mod Sixties are giving the dress more of an edge.” Other trends on the runway included miniskirts, metallics and plenty of patent accessories. In all, Style.com’s top 20 designers accounted for over 24 million page views — 43 percent above last year. — Cecily Hall
1. PRADA Page views: 2,290,180 It was a beautiful, wearable collection in Miuccia Prada’s house this season, but that certain “wow” factor seemed to be missing. Perhaps everything was too commercial, or too subdued. The designer toyed with lean dresses and belted blouses, while accessorizing with the occasional utilitarian backpack. Said WWD, “In fashion, the search is for good clothes, which Prada provided. As for a larger concept...it was not included this season.”
2. BURBERRY PRORSUM Page views: 1,961,447 Christopher Bailey’s use of airy fabrics, pale colors and toned-down prints made for a light and charming collection, “brimming with first-class merch,” said WWD. He sent out linen trenches and buoyant dresses, and plenty of filmy knits.
3. GUCCI Page views: 1,899,197 There’s no doubt Gucci is a cash cow for its parent PPR. The brand identifies with the masses, but this season, Frida Giannini’s collection was anything but commercial. The pieces were “a joust between space chicks and Eastern European majorettes.”
4.MARNI Page views: 1,734,206 Consuelo Castiglione whipped up a collection of fresh, sporty pieces for spring. Though the show lacked a bit of spark, she sent out plenty of pieces: Bold prints of half-belted dresses, leggings, cocoon skirts and warm-up jackets lit up her runway.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
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