With a taste for unique style, young shoppers have become the most active segment of male apparel consumers.
If the term “Shop till you drop” conjures up images of giggling gaggles of teenage girls, it may be time to reconsider the gender in question. While former generations of young men shunned the idea of being clotheshorses, today’s teens and young adults are avid apparel consumers who actually like to shop, and do it often. According to DNR’s exclusive survey, conducted by the Global Strategy Group, a striking 71 percent of “Gen Y” men—a consumer group made up of 18- to 24-year-olds—claim they “enjoy shopping,” and 53 percent hit stores monthly to update their wardrobes.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"