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Like any chic 100-year-old, WWD has gone under the knife more than a handful of times.
Women’s Wear first appeared as an insert in the Daily Trade Record (later DNR), and aimed to supply relevant news to “important men in all departments of women’s wear.”
Here, a reproduction of the paper’s mission statement, or “Excuse for Being”.
It wasn’t an insert for long. On July 13, 1910, a mere month after the Daily Trade Record insert, Women’s Wear announced its quotidian intentions. It would only set you back one cent a day, or three dollars for a year subscription.
The paper rang in the new year in 1927 with a new name, Women’s Wear Daily, and musings on the popularity of green for holiday eveningwear.
Another facelift came in 1970. A front-page story on the Madras craze declared that even HotPants were getting the patchwork treatment for summer.
Giorgio Armani and three power-jacketed models graced the cover of WWD for its next incarnation in 1980.
A zebra-print denim jacket from Perry Ellis America brought a nervy touch to the bold 1987 new look.
It was all about Yves (and Marilyn) in 1990, when WWD revealed a boxy logo in the midst of its coverage of the Paris couture shows.
WWD’s current look, which debuted in 1994, makes it all but impossible to forget the day of the week.