NEW YORK — Theory men’s swimwear debuts at retail this month in time for the resort selling season. The first swim offerings from the contemporary, New York–based brand were originally slated to be in stores next spring, but the company moved up shipments due to retailer demand, according to Christopher Manley, president of Theory men’s wear.
The line will be available in about 75 wholesale doors, including Saks Fifth Avenue, Neiman Marcus and Bloomingdale’s. Swim will also be stocked by the six Theory freestanding stores that sell men’s wear.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)