NEW YORK — Calvin Klein Jeans will receive an extra push from Kate Bosworth this year. The actress, a longtime Calvin loyalist, was tapped to be the face of the new Calvin Klein Jeans spring advertising campaign, and will be featured alongside male model Garrett Neff. The global print and outdoor initiative is scheduled to launch in more than 35 countries, with print and outdoor media timed to coincide with February magazines.
Neff, the current body and face for the company’s latest fragrance, Calvin Klein Man, was chosen for his all-American looks. Neff will also host a private dinner in Milan this week with Italo Zucchelli to celebrate the global launch of Calvin Klein Man as well as the latest Calvin Klein Collection. Bosworth, who attended Calvin Klein’s spring fashion show and co-hosted the evening’s post-show dinner, is well known for her sophisticated personal style, making her a logical choice for the Jeans campaign.
“Kate’s purity of style and sensuality are a perfect match for the natural clean modernity of the Calvin Klein Jeans line,” said Kevin Carrigan, creative director, ck Calvin Klein and Calvin Klein. “Pairing her with Garrett, whose statuesque, masculine American look perfectly represents the direction of the spring 2008 offering, will make for a natural, dynamic, sexy campaign.”
The images, shot in Los Angeles by David Sims, represent “a real departure from the previous campaign, which was a bit edgier and grittier,” said Malcolm Carfrae, senior vice-president, global communications, of the current fall 2007 ads featuring British musician Jamie Burke.
The Collection campaign, shot by longtime Calvin Klein collaborator Fabien Baron, features model Blaine Cook, who has walked in the company’s runway shows but never before appeared in a Collection ad. The images will also spotlight 16-year-old talent Toni Garrn. Both Cook and Garrn will walk exclusively for Calvin Klein at the runway shows.
Calvin Klein’s advertising budgets are expected to increase by roughly 10 percent this year from 2007. According to company executives, this reflects not only the company’s organic growth but also the support of new brands including Calvin Klein Jeans Accessories, Calvin Klein specialty retail stores, ck Calvin Klein beauty, home products and fragrance launches.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye