NEW YORK — Calvin Klein Jeans will receive an extra push from Kate Bosworth this year. The actress, a longtime Calvin loyalist, was tapped to be the face of the new Calvin Klein Jeans spring advertising campaign, and will be featured alongside male model Garrett Neff. The global print and outdoor initiative is scheduled to launch in more than 35 countries, with print and outdoor media timed to coincide with February magazines.
Neff, the current body and face for the company’s latest fragrance, Calvin Klein Man, was chosen for his all-American looks. Neff will also host a private dinner in Milan this week with Italo Zucchelli to celebrate the global launch of Calvin Klein Man as well as the latest Calvin Klein Collection. Bosworth, who attended Calvin Klein’s spring fashion show and co-hosted the evening’s post-show dinner, is well known for her sophisticated personal style, making her a logical choice for the Jeans campaign.
“Kate’s purity of style and sensuality are a perfect match for the natural clean modernity of the Calvin Klein Jeans line,” said Kevin Carrigan, creative director, ck Calvin Klein and Calvin Klein. “Pairing her with Garrett, whose statuesque, masculine American look perfectly represents the direction of the spring 2008 offering, will make for a natural, dynamic, sexy campaign.”
The images, shot in Los Angeles by David Sims, represent “a real departure from the previous campaign, which was a bit edgier and grittier,” said Malcolm Carfrae, senior vice-president, global communications, of the current fall 2007 ads featuring British musician Jamie Burke.
The Collection campaign, shot by longtime Calvin Klein collaborator Fabien Baron, features model Blaine Cook, who has walked in the company’s runway shows but never before appeared in a Collection ad. The images will also spotlight 16-year-old talent Toni Garrn. Both Cook and Garrn will walk exclusively for Calvin Klein at the runway shows.
Calvin Klein’s advertising budgets are expected to increase by roughly 10 percent this year from 2007. According to company executives, this reflects not only the company’s organic growth but also the support of new brands including Calvin Klein Jeans Accessories, Calvin Klein specialty retail stores, ck Calvin Klein beauty, home products and fragrance launches.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)