NEW YORK — Calvin Klein Jeans will receive an extra push from Kate Bosworth this year. The actress, a longtime Calvin loyalist, was tapped to be the face of the new Calvin Klein Jeans spring advertising campaign, and will be featured alongside male model Garrett Neff. The global print and outdoor initiative is scheduled to launch in more than 35 countries, with print and outdoor media timed to coincide with February magazines.
Neff, the current body and face for the company’s latest fragrance, Calvin Klein Man, was chosen for his all-American looks. Neff will also host a private dinner in Milan this week with Italo Zucchelli to celebrate the global launch of Calvin Klein Man as well as the latest Calvin Klein Collection. Bosworth, who attended Calvin Klein’s spring fashion show and co-hosted the evening’s post-show dinner, is well known for her sophisticated personal style, making her a logical choice for the Jeans campaign.
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