PARIS — In a move to bolster its core women’s wear and men’s wear business, the house of Féraud on Thursday inaugurated a new flagship — its biggest in the world — on the upscale Rue Saint Honore shopping strip here.

The 3,000-square-foot, three-level store is Féraud’s first to stock all of its diverse lines, from women’s and men’s wear to its new handbag collection under license with Florence-based Koblot.

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