By  on July 15, 2008

LONDON — British shirt-maker Thomas Pink is ramping up its international expansion plans and adding a fashion-forward women’s line created by London-based designer Richard Nicoll.

The company, which is part of the LVMH Moët Hennessy Louis Vuitton group, has opened eight stores this year in cities including Singapore; Kuala Lumpur, Malaysia; Beijing, and Las Vegas. More units are planned for Hong Kong, Russia, Japan and Korea.

The 24-year-old brand is known for its men’s and women’s shirts in a plethora of cuts and colors. Jonathan Heilbron, president and chief executive officer, believes the Thomas Pink formula appeals as much in Kuala Lumpur as it does in the Jermyn Street store in London’s St. James.

“I think British style does have a resonance,” Heilbron said. “As we expand [into different countries] and climate comes in, we will make some changes, such as brighter colors [for hotter climates]. But we are finding people like the cut of our shirts.”

The label produces four blocks of cuts of shirts for men and four for women. Customers can choose from an array of different collar and cuff styles. Fabrics range from cotton twills to 200-count cotton shirts through to linen. The company also offers a made-to-order service for its men’s shirts called Personally Pink in selected stores.

This fall Thomas Pink will add new styles to its women’s wear collection, which makes up 20 percent of the brand’s business. Heilbron said the pieces, which will include jackets and dresses, will be “based on a shirting principle.” Prices for the women’s collection range from 69 pounds, or $150, for a shirt to 375 pounds, or $750, for a sequined minidress.

In addition to designing his capsule collection for Thomas Pink, which will bow in August, Nicoll has acted as a consultant to the label across its women’s wear collection. “Richard has added a leading edge [to the collection], he has a very good eye,” Heilbron said.

 

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