WWD.com/fashion-news/fashion-features/thrift-shop-731395/
government-trade
government-trade

Thrift Shop

The percentage of consumers of varying income levels cutting back on spending, by category.

Percentage of consumers at different income levels cutting back spending in 12 categories

A national survey of 1,000 consumers in three income groups by WSL Strategic Retail found that even well-to-do shoppers are not immune to concerns about the economy, national security, international travel and SARS. Apparently, the era of conspicuous consumption has given way to an era of selective consumption as affluent shoppers tighten their purse strings and do without some of life’s little luxuries.

1

MUSIC/CDs/DVDs

41 percent (income over $100,000)

56 percent (income between $50,000 and $99,999)

69 percent (income under $50,000)

2

TAKE-OUT FOODS

40 percent (income over $100,000)

46 percent (income between $50,000 and $99,999)

61 percent (income under $50,000)

3

CLOTHING

39 percent (income over $100,000)

47 percent (income between $50,000 and $99,999)

47 percent (income under $50,000)

4

MAGAZINES

37 percent (income over $100,000)

48 percent (income between $50,000 and $99,999)

67 percent (income under $50,000)

5

SPECIALTY COFFEES

36 percent (income over $100,000)

51 percent (income between $50,000 and $99,999)

71 percent (income under $50,000)

6

GREETING CARDS

31 percent (income over $100,000)

38 percent (income between $50,000 and $99,999)

49 percent (income under $50,000)

7

PREMIUM BRAND FOODS

28 percent (income over $100,000)

38 percent (income between $50,000 and $99,999)

73 percent (income under $50,000)

8

BOOKS

26 percent (income over $100,000)

37 percent (income between $50,000 and $99,999)

55 percent (income under $50,000)

9

COSMETICS/BEAUTY

24 percent (income over $100,000)

38 percent (income between $50,000 and $99,999)

51 percent (income under $50,000)

10

ALLOWANCES FOR KIDS

21 percent (income over $100,000)

30 percent (income between $50,000 and $99,999)

46 percent (income under $50,000)

11

OVER-THE-COUNTER MEDICATIONS

19 percent (income over $100,000)

18 percent (income between $50,000 and $99,999)

28 percent (income under $50,000)

12

CELL PHONE SERVICE

14 percent (income over $100,000)

26 percent (income between $50,000 and $99,999)

38 percent (income under $50,000)

SOURCE: WSL STRATEGIC RETAIL, NYC; WSLSTRATEGICRETAIL.COM