First retail store opens in Century City, Calif. Others follow in Beverly Hills and New York.
1981: Bloomingdale's, New York, agrees to buy 24 pairs of Guess jeans in December. They sell out quickly.
1982: Paul Marciano creates Guess Advertising and begins creating groundbreaking marketing imagery.
1983: Guess Men's line makes its debut, and Guess Jeans now are available for both sexes.
1984: Guess moves beyond men's and women's jeans, launching Baby Guess and Guess Watches.
1985: First black-and-white advertisements shot by photographer Wayne Maser appear. Guess runs the ad campaign in European fashion magazines as a strategy to speed up approval for the sale of its products in Europe.
1986: Guess wins first Clio advertising award for "Desert" commercial.
1987: Guess wins second Clio for "Picture Show" commercial.
1988: Footwear and fragrance categories launch.
Guess wins a third Clio award for its commercial, "Paparazzi."
Guess products become available in South Korea.
1989: Eyewear launches.
Claudia Schiffer attains supermodel
status after appearing in company campaigns.
Global expansion continues into Argentina, Canada and Mexico.
The Guess Collection line of tailored sportswear for women hits stores in fall.
1990: A record-breaking crowd attends Schiffer's appearance at Macy's Herald Square in New York.
The Metropolitan Museum of Art adds Guess image book, "Nashville," to its permanent library collection.
1991: Guess Athletic is launched.
Guess opens a men's megashop in Bloomingdale's flagship.
The coffee-table book "A Decade
of Guess" hits shelves throughout Hong Kong, Malaysia, Singapore, Taiwan and Japan.
1992: Guess expands to the Philippines and Australia.
Anna Nicole Smith becomes a household name after appearing in a Guess advertising campaign.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"