LONDON — It was a sunny May day in Sardinia when 250 unsuspecting men and women spotted Naomi Campbell and came face-to-face with the future of Speedo.

On May 19, Speedo’s international employees gathered in southern Sardinia for their annual company conference. A larger-than-life photo of Campbell wearing a white bikini hand-embroidered with thousands of sequins and Swarovski crystals had been posted near the entrance.

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