By  on December 4, 2007

PARIS — Swatch Group is lending its muscle to Tiffany & Co. in the New York jeweler’s bid to grow its watch business worldwide.

The Swiss watch firm and Tiffany on Monday said they had sealed a 20-year strategic alliance that foresees the creation of a new Swiss-based company to manufacture, design and market luxury watches under the Tiffany name.

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