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Tiffany & Co. Heads Into Frame Game

Tiffany & Co. is famous for placing dazzling baubles on customers' necks, wrists and fingers, and now the luxury jeweler is turning its focus to the eyes.

Tiffany & Co. is famous for placing dazzling baubles on customers’ necks, wrists and fingers, and now the luxury jeweler is turning its focus to the eyes.

Launching for holiday, the 170-year-old jewelry house is expanding the Tiffany brand with eyewear. Luxottica will be responsible for the collection’s design, production and distribution.

Tiffany Eyewear includes opthalmic and sun frames, and will feature a range of glammed-out styles, from the sterling silver and diamond Lace model to the Tiffany Bubbles, frames with bezel-set crystals running along the side.

Included in the collection are styles adorned with iconic Tiffany symbols, such as the Return to Tiffany frame with the brand’s signature sterling silver oval plaque on the side, and the Tiffany 1837 frame and Tiffany Atlas, which features roman numerals inside a sterling silver medallion on the side.

“We’ve selected some of our most-recognized diamond and silver designs which are beautifully integrated in an array of smart, elegant frames,” said Jon King, executive vice president of Tiffany & Co. “As accents, the designs have all the expression of the Tiffany jewelry that inspired them, creating eyewear with real sophistication and an exciting choice of looks.”

Tiffany Eyewear will be sold at Tiffany & Co. locations in the U.S., as well as finer department and optical stores. Prices were not available at press time.