NEW YORK — It might be time for the watch business to start picking up again, and magazine publishers can’t wait.

This year has been a rough one for watchmakers, as it has been for all luxury goods manufacturers struggling with recession, war, SARS and the dearth of spendthrift tourists that resulted. But some firms said there is potential that a solid holiday sales season will turn double-digit sales declines from the spring into only single-digit declines by year-end, with better things ahead in 2004.

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