NEW YORK — Call it spring cleaning.
This story first appeared in the April 2, 2003 issue of WWD. Subscribe Today.
Just days after word spread through Time Inc. that Carrie Tuhy was being replaced as the managing editor of Real Simple, sources said the company told Teen People’s managing editor Barbara O’Dair on Tuesday afternoon that she was being moved off the title. She is expected to take a role in corporate development.
The company did not return calls for comment, but her replacement is said to be Amy DuBois Barnett, the editor of Honey, a hip-hop influenced African-American women’s magazine.
While Tuhy’s exit at Real Simple came as a surprise within the industry, O’ Dair’s at Teen People had been widely anticipated by observers for months.
Although the title maintained its position as the number-one newsstand performer in the teen market, single copy sales — a key barometer of consumer interest — have been dropping steadily since O’Dair took over in early 2001, partially as a result of the twilight of the teen pop phenomenon and partially because of her lack of experience in the teen market. During the final six months of 2002, Teen People’s newsstand sales dropped 8.3 percent to 511,910 readers. Prior to joining Teen People, O’Dair held senior editorial positions at Harper’s Bazaar, Details, US Weekly and Rolling Stone.
In addition to the declining newsstand performance, sources said there were management issues at the title and staff turnover was frequently seen as a problem.