1951: Achille Maramotti founds Maramotti Confezioni, making capes and tailored clothing. 1955: The Max Mara brand is established. 1961: The launch of the MyFair plus-size collection. 1964: Current fashion director Laura Lusuardi joins the company. 1964: The Pop collection is introduced. 1964: Max Mara opens its first flagship, in Reggio Emilia. 1969: The Sportmax brand launches, taking over the Pop line. 1971: The debut of the Marella line. 1975: The Blues collection bows. 1976: Sportmax stages its first show at the Hotel Principe di Savoia in Milan. 1978: The Pennyblack line is introduced. 1981: The Marina Rinaldi brand appears, taking over MyFair. It is named for Achille’s great-grandmother. 1981: Luigi Maramotti joins the company. 1982: The company launches the Pianoforte collection (today’s Max Mara Elegante). 1983: The launch of Weekend by Max Mara. 1983: First Max Mara show is held in Milan. 1985: Launch of Max&Co. and Persona collections. 1986: Launch of the Blues Club line. 1987: Max Mara’s first store in Hong Kong opens. 1989: The first issue of MM Magazine is published. It is distributed twice a year in Max Mara stores, to an exclusive mailing list and at selected newsstands around the world. 1989: Max Mara Japan is founded. 1990: Maria Ludovica Maramotti is named president of Manifatture del Nord Srl, which includes Pennyblack Max&Co. 1990: First Japanese store opens in Roppongi, Tokyo. 1997: Luigi Maramotti becomes president of Max Mara Srl. 1997: The company’s first store in China opens. 1999: The first Sportmax store opens, in Milan, and the ‘S Max Mara collection is introduced. 2004: Max Mara Parfums is established. 2005: Achille Maramotti dies. 2005: Ignazio Maramotti is named president of the Max Mara Fashion Group Srl. 2006-2011: The “Coats!” exhibition is held at Berlin’s Kulturforum. Over the next few years, it travels to Tokyo’s Mori Arts Center, Beijing’s NAMoC (the National Art Museum of China), and this year opens in Moscow’s State Historical Museum.
2007: The Maramotti Art Collection is inaugurated.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)