1951: Achille Maramotti founds Maramotti Confezioni, making capes and tailored clothing. 1955: The Max Mara brand is established. 1961: The launch of the MyFair plus-size collection. 1964: Current fashion director Laura Lusuardi joins the company. 1964: The Pop collection is introduced. 1964: Max Mara opens its first flagship, in Reggio Emilia. 1969: The Sportmax brand launches, taking over the Pop line. 1971: The debut of the Marella line. 1975: The Blues collection bows. 1976: Sportmax stages its first show at the Hotel Principe di Savoia in Milan. 1978: The Pennyblack line is introduced. 1981: The Marina Rinaldi brand appears, taking over MyFair. It is named for Achille’s great-grandmother. 1981: Luigi Maramotti joins the company. 1982: The company launches the Pianoforte collection (today’s Max Mara Elegante). 1983: The launch of Weekend by Max Mara. 1983: First Max Mara show is held in Milan. 1985: Launch of Max&Co. and Persona collections. 1986: Launch of the Blues Club line. 1987: Max Mara’s first store in Hong Kong opens. 1989: The first issue of MM Magazine is published. It is distributed twice a year in Max Mara stores, to an exclusive mailing list and at selected newsstands around the world. 1989: Max Mara Japan is founded. 1990: Maria Ludovica Maramotti is named president of Manifatture del Nord Srl, which includes Pennyblack Max&Co. 1990: First Japanese store opens in Roppongi, Tokyo. 1997: Luigi Maramotti becomes president of Max Mara Srl. 1997: The company’s first store in China opens. 1999: The first Sportmax store opens, in Milan, and the ‘S Max Mara collection is introduced. 2004: Max Mara Parfums is established. 2005: Achille Maramotti dies. 2005: Ignazio Maramotti is named president of the Max Mara Fashion Group Srl. 2006-2011: The “Coats!” exhibition is held at Berlin’s Kulturforum. Over the next few years, it travels to Tokyo’s Mori Arts Center, Beijing’s NAMoC (the National Art Museum of China), and this year opens in Moscow’s State Historical Museum.
2007: The Maramotti Art Collection is inaugurated.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)