1951: Achille Maramotti founds Maramotti Confezioni, making capes and tailored clothing. 1955: The Max Mara brand is established. 1961: The launch of the MyFair plus-size collection. 1964: Current fashion director Laura Lusuardi joins the company. 1964: The Pop collection is introduced. 1964: Max Mara opens its first flagship, in Reggio Emilia. 1969: The Sportmax brand launches, taking over the Pop line. 1971: The debut of the Marella line. 1975: The Blues collection bows. 1976: Sportmax stages its first show at the Hotel Principe di Savoia in Milan. 1978: The Pennyblack line is introduced. 1981: The Marina Rinaldi brand appears, taking over MyFair. It is named for Achille’s great-grandmother. 1981: Luigi Maramotti joins the company. 1982: The company launches the Pianoforte collection (today’s Max Mara Elegante). 1983: The launch of Weekend by Max Mara. 1983: First Max Mara show is held in Milan. 1985: Launch of Max&Co. and Persona collections. 1986: Launch of the Blues Club line. 1987: Max Mara’s first store in Hong Kong opens. 1989: The first issue of MM Magazine is published. It is distributed twice a year in Max Mara stores, to an exclusive mailing list and at selected newsstands around the world. 1989: Max Mara Japan is founded. 1990: Maria Ludovica Maramotti is named president of Manifatture del Nord Srl, which includes Pennyblack Max&Co. 1990: First Japanese store opens in Roppongi, Tokyo. 1997: Luigi Maramotti becomes president of Max Mara Srl. 1997: The company’s first store in China opens. 1999: The first Sportmax store opens, in Milan, and the ‘S Max Mara collection is introduced. 2004: Max Mara Parfums is established. 2005: Achille Maramotti dies. 2005: Ignazio Maramotti is named president of the Max Mara Fashion Group Srl. 2006-2011: The “Coats!” exhibition is held at Berlin’s Kulturforum. Over the next few years, it travels to Tokyo’s Mori Arts Center, Beijing’s NAMoC (the National Art Museum of China), and this year opens in Moscow’s State Historical Museum.
2007: The Maramotti Art Collection is inaugurated.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)