NEW YORK — Tocca Beauty hopes to cook up a storm with its new Cucina Collection for the kitchen, coming in September.
“Tocca Cucina pays homage to the life that centers in and around the kitchen,” noted Silke Steinberg, vice president of sales and marketing for Tocca Beauty. “The kitchen is the center of activity and warmth in every home, and since Tocca Beauty draws a lot of inspiration from Italy, the kitchen offers an untapped market. Tocca has the strength to capture [this market] because of the romantic notion and scents reminiscent of the Italian kitchen.”
The Tocca Cucina Collection consists of Sapone Liquido Da Mano (Liquid Hand Soap) and Latte Da Mano e Corpo (Delicate Hand and Body Milk), both 8 oz., retailing for $14 and $22, respectively; Sapone da Piatti (Liquid Dish Soap), $9 for 16 oz.; Profuma Da Ambiente (Room Fragrance), $30 for 3.2 oz.; Candela, a 10.6-oz. candle, for $32, and Candelina, a 2.85-oz. travel-size candle, for $14. There will also be an apron “utilizing a signature Tocca embroidery borrowing from our strength in ready-to-wear,” noted Steinberg. The apron will retail for $90.
The products in the collection are available in two fragrances, created by Givaudan with the intention of combining both savory and sweet notes. Sofia is said to be based on the scent of a Mediterranean herbal garden and inspired by Sophia Loren, while Marcello, a blend of sweet milk and honey, is intended to fill the kitchen with warm, soothing scents.
While the packaging for Tocca’s candles is blue and yellow for the bath and body collection, the Cucina candles are packaged in white with blue and orange latticework for both the primary and secondary packaging.
Industry sources estimate the Cucina Collection could generate as much as $1.2 million at wholesale in the first year.
“We are always trying to extend Tocca Beauty in the direction that we feel is correct for our following and our customer,” said Gordon Finkelstein, president of Tocca. “Cucina takes us exactly in that direction. We are excited to focus on the home, and on a new room in the home; it is an extension of the success of our candles. Now we are getting into the kitchen and expanding that through the home to grow our business and grow our channels.”The collection is slated for about 200 doors nationwide, which will include Saks Fifth Avenue and Barneys New York, as well as high-end kitchen and home stores. The launch will be supported by sampling, with deluxe miniatures of a selection of the products, and co-op advertising.
Steinberg also noted that Tocca Beauty is currently developing three new fine fragrances, scheduled to launch in April 2005 as the Stella, Florence and Cleopatra scents. These will be in addition to the brand’s sole fragrance, Touch, which launched in 1997. Additional fragranced candles are also in the works.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty