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MILAN — Tom Ford is now only a click away.
The American designer on Tuesday launched his first Web site, which features evocative images of his eyewear, as well as information on his new fragrance, Tom Ford Black Orchid, and the impending launch of his men’s wear collection, now slated for April 2007.
BR>Produced by Web designers Create the Group, the site is done in Ford’s signature tones of brown and black and will be rolled out in multiple stages. The Web site, tomford.com, will eventually house an online Tom Ford boutique.
In addition to current sections, which include a lengthy Ford biography, editorial style images of lounging women in retro frames and product stills, pages will be added to reflect growing product categories under the Tom Ford label, namely men’s wear, since the Texan has repeatedly denied any interest in returning to the women’s clothing fray.
For complete coverage see tomorrow’s issue of WWD.